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Getting your Data Right …what to measure/when and how?
Customer data around sending information to automated marketing is a common weakness. Address, role and contact details
Product data is normally something dealers get, we normally have issues with this but we get good progress on addressing the issues:
- Office Brands are working on being able to identify the top level categroy that would belong to service stock and furnature. So we can still use those products with automated marketing
Objective of mentoring week 2
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