Understanding the "Average order value" metric

Owned by Diane Partridge
Last updated: Aug 24, 2016 by Peter Drill
1 min read

Overview

This actionable metric indicates the average value of recently placed orders.

Colour Coding

Colour
Definition
GreenThe average order value is equal to or greater than the target.
YellowThe average order value is within 90% of the target.
RedThe average order value is less than 90% of the target.

Configuration

You can view and change the parameters of this metric (including how far back examine orders and what the target is) in the dashboard metrics system type.